An audience you can define
Agree on your ideal customer profile, including industries, company size, geography, buyer roles and explicit exclusions.
START WITH THE RIGHT PEOPLE
B2B Lead Generation
Better-fit prospects.
A better starting point.
Find the businesses and decision-makers that fit your offer. We bring targeting, prospect research and qualification into one considered outbound plan.
Custom scope. Clear responsibilities. A proposal built around your team.
BUILT FOR YOUR TEAM
For B2B teams with a clear offer and a sales process ready to handle new conversations.
WHAT WE WORK ON
Build your prospecting around fit.
A useful lead list starts with understanding who buys, why they buy and who should be left out. We turn that brief into a researched audience your sales team can work with.
Research with a reason
Build account and contact lists around the criteria that matter to your offer, with relevant context to inform the approach.
Qualification before volume
Review prospect fit, check contact data where available, and remove duplicates and agreed exclusions before outreach.
Segments worth testing
Organize the audience into practical segments so your messaging can speak to a specific role, business need or buying context.
A coordinated outreach brief
Connect the audience to a relevant offer and channel plan. Campaign execution can be included in the proposal when you need it.
A useful sales handoff
Agree how prospect records and interested conversations reach your team, including qualification notes and next-step ownership.
HOW WE WORK TOGETHER
From the brief to the next step.
Define the fit
Review your offer, best customers, target market and sales capacity.
Research the audience
Build and review an initial prospect sample against the agreed criteria.
Prepare the approach
Refine segments, qualification rules and the outreach or handoff plan.
Learn and refine
Use sales feedback and campaign findings to improve audience selection.
A SCOPE THAT MAKES SENSE
A clear brief.
An agreed scope.
Your proposal defines the markets, research depth, list requirements and qualification rules. Outreach execution, ongoing research and CRM handoff are scoped around your team.
Plan your serviceWhat your team can work from
- A documented target audience and exclusion list
- Researched prospects organized into useful segments
- Agreed qualification and handoff requirements
- A review process informed by your sales feedback
Managed services are scoped separately.
These services are not included in the advertised $3 mailbox plans. We agree deliverables, responsibilities and pricing in a custom proposal before work begins.
BEFORE WE GET STARTED
A little more clarity.
Bring your goals and your questions. We’ll work through the scope with you.
Talk to our teamWhat counts as a lead?
We agree the definition before work starts. A researched prospect, a positive reply and a qualified sales conversation are different stages. Your proposal specifies which stages are in scope and how they are assessed.
Can you work with our existing customer profile or lists?
Yes. We can use your customer examples, targeting rules and existing lists as inputs, then agree what needs researching, checking, excluding or updating.
Does this include running outreach campaigns?
Campaign execution can be added to the scope. We can also focus on research and qualification for your own sales team. The proposal makes the responsibilities and handoff clear.
Do you guarantee leads or meetings?
No. Responses and meetings depend on your offer, market, audience, messaging and sales follow-up. We agree on the work, qualification criteria and reporting without promising a fixed result.
LET’S DEFINE YOUR NEXT STEP
Your goals.
A plan built around them.
Tell us where you want to go. We’ll help define the work to get started.